7 Must-Visit Pop-Up in Seoul in September 2024

With the start of autumn in September, several pop-ups are scheduled. We hope you visit the ones you like and have a great time!

1. Somaek Pocha Pop-up

• NOWIN Myeongdong (715, Myeongdong-gil, Jung-gu, Seoul)
• August 23 – September 18, 2024

The pop-up space offers an experience of Korean so-maek (Soju and maekju; maekju means beer in Korean) culture by combining the soju brand ‘Cheoeum Cheoreom’ with the beer brand ‘Krush.’ Visitors can enjoy the Korean-style pocha (a vendor in a street or other public places that serves Korean comfort food) atmosphere at the ‘Somaek Bar’ and explore photo zones designed like traditional street stalls. Additionally, exclusive collaboration merchandise will be available for purchase.

2. Bonobono Pop-up

• Lotte World Mall Atrium (300, Olympic-ro, Songpa-gu, Seoul)
• September 11 – September 22, 2024

Under the theme “Find the Shell,” the space will be designed as an interactive experience where Japanese manga series Bonobono embarks on a journey to find a precious lost shell. As part of the pre-launch marketing for the Bonobono pop-up store, a special event is taking place where Bonobono makes a surprise appearance on the subway, interacting with passengers and fans inside the train.

3. DAY6 Denimalz Pop-up

• The Hyundai (B1, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul)
• September 4 – September 15, 2024

The popular band DAY6 is collaborating with Denimalz to present the pop-up store “DAY6 X DENIMALZ POP-UP STORE <MISSION No.9>.”

4. WADE X BATTLEGROUNDS PUBG Pop-up BLUEGROUND

• PUBG Seongsu (5, Wangsimni-ro 4-gil, Seongdong-gu, Seoul)
• September 2 – September 8, 2024

To celebrate the release of the new Cookie Run game series, a collaboration pop-up store with a popular Korean donut brand Knotted is being held. As the game is easy for anyone to enjoy, various random goods are given away just for participating, which has received great enthusiasm.

5. Almaeng’s Fruit Store (알맹이네 과일가게)

• Gwangjang Market (88, Changgyeonggung-ro, Jongno-gu, Seoul)
• August 23 – September 6, 2024

Orion opened “Almaeng’s Fruit Store” to actively promote “Almaeng Jelly,” which features a dual texture, real fruit flavor, and delicate shapes, to both domestic consumers and foreign visitors to Gwangjang Market. Since Almaeng Jelly captures the essence of real fruit and is sold in a traditional market, the concept was designed to resemble a typical “fruit store” found in the market.

6. Breville Café & Store Pop-up

• 29cmseongsu (78, Achasan-ro, Seongdong-gu)
• August 20 – September 8, 2024

A pop-up store where you can experience the same coffee taste at home that you enjoyed at the café. This Breville pop-up store celebrates the launch of Breville’s new product, the Barista Touch™ Impress.

7. JUNJI ITO House

• 186, Yanghwa-ro, Mapo-gu, Seoul, South Korea
• June 15 – September 8, 2024

Junji Ito is a renowned Japanese horror manga artist. In Korea, he has been well-known since 1999 when his horror manga collection series began being translated and published. This July, you can enjoy a chilling pop-up store that perfectly complements the summer season.

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UoH offers a personal assistant program with two types of services. For traveling in Korea, we assist with any type of reservations, rentals, and personal assistance. For shopping, we purchase anything you need and ship it to your home. Feel free to email us at uofhorang@gmail.com for a quote and to find out how to proceed!