2025: The Era of YOLO is Fading, and The Era of YONO is Arriving

The era of YOLO (You Only Live Once) is fading, giving way to the era of YONO (You Only Need One)

This trend focuses on reducing unnecessary spending and prioritizing essential consumption. It seems to align well with the current environment of high inflation, high exchange rates, and high interest rates, reflecting ongoing economic uncertainty. Consumers are increasingly turning to secondhand marketplaces, using shared bicycles instead of taxis, and renting various furniture and electronic appliances.

Data from CNN

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