6 Must-Visit Pop-Ups in Seoul in January 2025

If you‘re looking for pop-ups in Seoul, we highly recommend checking out The Hyundai Seoul, where you can discover the latest trends in Seoul’s pop-up scene. Additionally, we suggest visiting the six spots we‘ve curated. Enjoy a wonderful experience in January 2025!

1. Squid Game 2 x WakeMake x Bring Green Beauty Survival Pop-up

• Factorial Seongsu (13, Yeonmujang 7-gil, Seongdong-gu, Seoul)
• January 3 – January 20, 2025

Explore the Squid Game-themed Bring Green and WakeMake zones, where you can play games, try out and purchase collaboration products with discounts and freebies. Successfully completing games will earn you exciting prizes like Squid Game keyrings, full-size tints, and sample kits. Don’t miss the lucky draw with a total prize of 4.56 million KRW!

2. Harry Potter x Kakao Friends

• Kakao Friends Gangnam Flagship Store (429, Gangnam-daero, Seocho-gu)
• December 13, 2024 ~ Undecided

Get ready for the Harry Potter costume party by KakaoFriend’s character, Chunshik! A pop-up store with adorable Harry Potter x Kakao Friends collaboration goods has opened: Ryan & Chunshik plush dolls dressed in Hogwarts robes, Plush keychains holding a magic book and acceptance letter, Happy Birthday cake pouch, Harry Potter cape blanket, 9¾ Platform mini light.

3. ‘FIND YOUR TIRTIR’ Pop-up

• MM Seongsu (95, Yeonmujang-gil, Seongdong-gu, Seoul)
• December 12, 2024 – January 12, 2025

TIRTIR‘s global NO.1 cushion pop-up store has opened in Seongsu! You can explore 45 shades of the ‘Mask Fit Red Cushion,’ including 5 new shades tailored for Asian skin tones. Visitors will receive a ‘Wateryism Glow Melting Balm Keyring’ and enjoy 30% off full-size cushions, 20% off mini cushions, and 10% off lip products, along with lucky draws and a photo booth event!

4. BT21 Angel & Villain Pop-up

• LINE FRIENDS Hongdae Flagship Store(141, Yanghwa-ro, Mapo-gu, Seoul)
• December 13, 2024 – January 13, 2025

BT21’s “Angel & Villain” MD collection, full of contrasting charm, has been unveiled! BT21 presents a ‘concept battle’ with contrasting looks and styles, featuring Angel (7 types) and Villain (7 types) plush dolls, keychains, costume closets, metal keyrings, silicone magnet sets, and more, all bringing a strong holiday vibe. These items can also be used as fashion accessories. To see how BT21’s Angels and Villains are styling the holidays in their own unique way, be sure to visit the special pop-up!

5. Casetify x Chiikawa Pop-up

• Lotte Department Store Main Branch B1(81, Namdaemun-ro, Jung-gu, Seoul)
• December 20, 2024 – January 8, 2025

Inspired by the Chiikawa character, known as the “Traveler,” the Casetify x Chiikawa pop-up store features a travel-themed collection with Chiikawa, Hachiware, and Usagi. Explore a variety of collaboration products, including earbud cases, watch bands, magnetic wireless chargers, cardholder stands, and more! Plus, if you purchase three or more items from the Chiikawa x Casetify collection, you’ll receive an adorable passport case!

6. NUMBERING Holiday Pop-up

• 2F, 23, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
• November 28, 2024 – March 31, 2025

The NUMBERING Red Room 2F pop-up store is decorated in red tones, creating a warm and vibrant holiday atmosphere. This pop-up marks the first release of NUMBERING’s new 24 CARAT collection. Additionally, the Seongsu pop-up store offers an exclusive photo frame experience, along with special packages and gift promotions.

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UoH offers a personal assistant program with two types of services. For traveling in Korea, we assist with any type of reservations, rentals, and personal assistance. For shopping, we purchase anything you need and ship it to your home. Feel free to email us at [email protected] for a quote and to find out how to proceed!