6 Pop-up Stores Worth Visiting in Seoul in Early June, 2024

Seoul is currently in the midst of a pop-up store boom. These temporary shops, lasting anywhere from two weeks to three months, frequently draw large crowds of enthusiastic visitors. They offer a fantastic chance to experience the latest trends in the city. Seongsu-dong, in particular, is home to many of these pop-ups. If you’re in the area or just passing through, make sure to visit these pop-ups in early June, 2024. 

1. Shrimp Flavored Cracker Pop-up Store

Shrimp Flavored Cracker, a snack released in 1971 by the South Korean food company Nongshim, is a beloved “national snack” with a long history. The concept of the upcoming pop-up store, themed “Escape from Whale Island,” is divided into two zones: one where visitors can take on various missions related to the snack, and a brand zone where they can enjoy different flavors showcasing the transformation of the snack. If you’re interested in K-Snacks, be sure to visit!

✔ June 5 – June 23, 2024
✔ 6-1, Seongsui-ro 18-gil, Seongdong-gu, Seoul, South Korea

2. TAMBURINS Car Diffuser Pop-up Store

TAMBURINS is a fragrance and perfume brand launched in 2017 by Korean company named ‘IICOMBINED.’ It has recently expanded to Japan and is receiving lots of love. The brand has now introduced a new car diffuser, designed to resemble a pebble and wrapped in luxurious leather. If you’re interested in this brand, be sure to visit their pop-up store.

May 24 – June 9, 2024
25, Achasan-ro 1-gil, Seongdong-gu, Seoul, South Korea


Football Club Seoul, the professional football team based in Seoul, is opening a pop-up store to meet their fans. The store will feature a range of items, including special uniforms released to honor patriots and veterans, five types of Messi jerseys commemorating the 20th anniversary of the club’s return to Seoul, team scarves, a set of five Jibbitz, and FC Seoul teddy bears.

June 3 – June 9, 2024
3rd Floor, Lotte World Mall

4. EQL Treasure (Garage Sale)

EQL is a select shop by Handsome. Handsome is a South Korean clothing manufacturer that has been part of the Hyundai Department Store Group since 2012. To celebrate the 4th anniversary of EQL’s launch, they are holding a sample and refurb garage sale featuring popular brands. If you’re interested in K-Fashion and considering a purchase, be sure to visit!

June 5 – June 9, 2024
2nd Floor, 11, Yeonmujang 15-gil, Seongdong-gu, Seoul, South Korea

5. (I AM) The Saem Pop-Up

The cosmetics brand the SAEM, which ranked first in concealer products at Olive Young, is opening a pop-up store. You can enjoy a variety of lines from concealers to color cosmetics. The pop-up will be held at OAFU Cafe, known for its sofa and bed-shaped desserts. During the SAEM pop-up period, you can enjoy special cakes, grapefruit honey aid shots, and peach oolong aid shots.

June 7 – June 23, 2024
5, Yeonmujang 17-gil, Seongdong-gu, Seoul, South Korea

6. Lotte Mart Yorihada Pop-Up

Are you familiar with Lotte Mart? It is a large discount store brand operated by the Lotte Shopping’s Lotte Mart Business Division in South Korea. They have recently opened a pop-up event where you can purchase private label products and dine in the store. You can enjoy pizza, ravioli, pasta, and more. You can also have a glass of wine for just 3,000 Korean won, making it both affordable and delightful. If you want to enjoy Korean-style Italian cuisine, be sure to visit!

May 30 – June 26, 2024
3, Achasan-ro, Seongdong-gu, Seoul, South Korea

UoH offers a personal assistant program with two types of services. For traveling in Korea, we assist with any type of reservations, rentals, and personal assistance. For shopping, we purchase anything you need and ship it to your home. Feel free to email us at [email protected] for a quote and to find out how to proceed!

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