6 Pop-up Stores Worth Visiting in Seoul in Early June, 2024

Seoul is currently in the midst of a pop-up store boom. These temporary shops, lasting anywhere from two weeks to three months, frequently draw large crowds of enthusiastic visitors. They offer a fantastic chance to experience the latest trends in the city. Seongsu-dong, in particular, is home to many of these pop-ups. If you’re in the area or just passing through, make sure to visit these pop-ups in early June, 2024. 

1. Shrimp Flavored Cracker Pop-up Store

Shrimp Flavored Cracker, a snack released in 1971 by the South Korean food company Nongshim, is a beloved “national snack” with a long history. The concept of the upcoming pop-up store, themed “Escape from Whale Island,” is divided into two zones: one where visitors can take on various missions related to the snack, and a brand zone where they can enjoy different flavors showcasing the transformation of the snack. If you’re interested in K-Snacks, be sure to visit!

✔ June 5 – June 23, 2024
✔ 6-1, Seongsui-ro 18-gil, Seongdong-gu, Seoul, South Korea

2. TAMBURINS Car Diffuser Pop-up Store

TAMBURINS is a fragrance and perfume brand launched in 2017 by Korean company named ‘IICOMBINED.’ It has recently expanded to Japan and is receiving lots of love. The brand has now introduced a new car diffuser, designed to resemble a pebble and wrapped in luxurious leather. If you’re interested in this brand, be sure to visit their pop-up store.

May 24 – June 9, 2024
25, Achasan-ro 1-gil, Seongdong-gu, Seoul, South Korea


Football Club Seoul, the professional football team based in Seoul, is opening a pop-up store to meet their fans. The store will feature a range of items, including special uniforms released to honor patriots and veterans, five types of Messi jerseys commemorating the 20th anniversary of the club’s return to Seoul, team scarves, a set of five Jibbitz, and FC Seoul teddy bears.

June 3 – June 9, 2024
3rd Floor, Lotte World Mall

4. EQL Treasure (Garage Sale)

EQL is a select shop by Handsome. Handsome is a South Korean clothing manufacturer that has been part of the Hyundai Department Store Group since 2012. To celebrate the 4th anniversary of EQL’s launch, they are holding a sample and refurb garage sale featuring popular brands. If you’re interested in K-Fashion and considering a purchase, be sure to visit!

June 5 – June 9, 2024
2nd Floor, 11, Yeonmujang 15-gil, Seongdong-gu, Seoul, South Korea

5. (I AM) The Saem Pop-Up

The cosmetics brand the SAEM, which ranked first in concealer products at Olive Young, is opening a pop-up store. You can enjoy a variety of lines from concealers to color cosmetics. The pop-up will be held at OAFU Cafe, known for its sofa and bed-shaped desserts. During the SAEM pop-up period, you can enjoy special cakes, grapefruit honey aid shots, and peach oolong aid shots.

June 7 – June 23, 2024
5, Yeonmujang 17-gil, Seongdong-gu, Seoul, South Korea

6. Lotte Mart Yorihada Pop-Up

Are you familiar with Lotte Mart? It is a large discount store brand operated by the Lotte Shopping’s Lotte Mart Business Division in South Korea. They have recently opened a pop-up event where you can purchase private label products and dine in the store. You can enjoy pizza, ravioli, pasta, and more. You can also have a glass of wine for just 3,000 Korean won, making it both affordable and delightful. If you want to enjoy Korean-style Italian cuisine, be sure to visit!

May 30 – June 26, 2024
3, Achasan-ro, Seongdong-gu, Seoul, South Korea

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