7 Must-Visit Pop-Up in Seoul in October 2024
October is fast approaching, and the long-lasting summer heat has finally come to an end. Enjoy the cool breeze and explore the pop-up stores in Seoul this October.
1. TEKLA Pop-up
- 29cm Seongsu (78, Achasan-ro, Seongdong-gu, Seoul)
- September 13 – October 27, 2024
Popular online select shop 29CM’s curated showroom, ‘29CM Seongsu,’ is hosting the first-ever pop-up in Korea for the Danish living brand Tekla. Known for its simple, functional designs inspired by art and architecture, Tekla’s pop-up showcases Tekla’s three core categories: bedding, towels, and pajamas, with a central display featuring a bed that reflects the brand’s lifestyle identity. Additionally, an exclusive collection of homewear and bedding, available only at 29CM Seongsu, will be on display.
2. RIIZE : ON THE SING STREET
- 95, Yeonmujang-gil, Seongdong-gu, Seoul
- September 21 – October 6, 2024
Boy group RIIZE is celebrating their first anniversary with a pop-up store commemorating the release of their first mini-album, “RIIZING.” The pop-up space features four main concepts: an entrance area designed to resemble a lush forest for an immersive music video experience, a dynamic photo zone inspired by the trailer for their new song Combo, an MD zone for purchasing albums and merchandise, and an interactive phone booth that gives fans the feeling of talking with the RIIZE members.
3. Les Essences de Diptyque
- 20-1, Yeonmujang-gil, Seongdong-gu, Seoul
- September 12 – October 27, 2024
French luxury perfume brand Diptyque has launched its high-end line, “Les Essences de Diptyque,” and is holding a pop-up in Seongsu-dong, Seoul. The collection transforms rare, scentless natural materials into unique fragrances. Visitors can experience the scents and learn about the creation stories. Watercolors from the packaging are also available to take home. Reservations can be made via the Kakao channel.
4. Thug Club Pop-up
- Musinsa Store Seongsu (74, Seongsui-ro, Seongdong-gu, Seoul)
- September 12 -December 12, 2024
At the Musinsa Seongsu Daelim Warehouse, you can explore over 100 carefully selected rising brands, and the pop-up zone features the Thug Club pop-up store. They are also showcasing limited 24FW seasonal items suitable for autumn 2024.
– Exclusive hoodie available only at the Musinsa Store Seongsu @ Daelim Warehouse
– Limited gift: THUG CLUB towel with purchases over KRW 300,000 (random color)
5. NCT WISH ‘Let’s Go Steady’
- Understandavenue (63, Wangsimni-ro, Seongdong-gu, Seoul)
- September 25 – October 13, 2024
NCT WISH is opening a pop-up store to celebrate the release of their first mini-album, “Steady.“ The space reflects their refreshing energy and flashy vibe. The pop-up features an exhibition, photo zones that reinterpret the album concept, a four-cut photo booth with NCT WISH frames, customizable photo tickets, and a name sticker kiosk. There will also be areas for purchasing merchandise and albums, providing fans with a unique experience of NCT WISH’s first mini-album.
6. SENNOK BATH HOUSE
- Lotte World Mall (1F, 300, Olympic-ro, Songpa-gu)
- September 3 – November 14, 2024
Emerging as a popular bath beauty brand, Sennok is hosting a pop-up where visitors can experience and purchase signature products like ‘Sennok Perfume After Bath,’ ‘Sennok Perfume Soap Clean Soap,’ and ‘Sennok Anti-Stress Balm,’ along with 13 bestsellers. Curated sets such as the ‘Anti-Stress Balm & Multi-Horn Gua Sha’ and ‘Blue Soda Body Scrub & Body Soap’ will also be available. Additionally, the pop-up will feature the highly sought-after ‘Sennok Glossier Everyday Hair Oil,’ which previously caused a sell-out frenzy.
7. Oshi no Ko X ANIPLUS
- The Hyundai (B2F, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul)
- September 26 – October 9, 2024
The Japanese anime “Oshi no Ko” is collaborating with an animation specialty channel ANIPLUS to open a pop-up store in Seoul. In partnership with the local fashion brand Safarispot, they will showcase exclusive “Oshi no Ko” collaboration clothing. Additionally, there will be a variety of merchandise and a photo booth, only available at the pop-up. If you’re a fan of “Oshi no Ko,” it’s definitely worth a visit!
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