8 Must-Visit Pop-up Stores in Seoul in March 2025
The pop-up season in Seoul is back this March 2025! Which one are you most excited about?
1. Olive Young University Pop-up
- Trend Pot by Olive Young Hongdae (37, Wausan-ro 21-gil, Mapo-gu, Seoul)
- March 1 – March 28, 2025
Only once a year! The Olive Young University Pop-up opens in Hongdae. At this campus-themed pop-up, join makeup clubs by BANILA CO, hince, and rom&nd, enjoy fun games, and receive a variety of prizes and giveaways. A ₩4,000 discount coupon is also available for purchases over ₩40,000 at six Olive Young stores in Hongdae.
2. Vinyl Seongsu x BOGEY BOYS
- Vinyl Seongsu (15-8, Achasan-ro, Seongdong-gu, Seoul)
- February 28 – March 13, 2025
The very first pop-up store of BOGEY BOYS has opened at Vinyl Seongsu, a trendy and stylish LP café. Discover the unique lifestyle vibe of BOGEY BOYS, a brand that goes beyond golf, in this one-of-a-kind space. Enjoy a special dessert featuring rich matcha butter bars paired with smooth Ghana chocolate, and don’t miss the chance to get your hands on an exclusive limited-edition LP coaster.
3. Insta360 Pop-up
- Hyundai Department Store Pangyo (4F, 20, Pangyoyeok-ro 146beon-gil, Bundang-gu, Seongnam-si)
- January 24 – March 30, 2025
Insta360, known for its groundbreaking, forward-thinking cameras, is opening its first long-term pop-up store in Korea. Explore and shop a range of innovative products, including the highly sought-after Ace Pro and the world’s first 8K 360° camera, the X4. Enjoy exclusive benefits like up to 30% off, special Insta360 merchandise, and a variety of in-store events.
4. Jeju’s Gifts Pop-up at The Hyundai
- The Hyundai Seoul (B1F, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul)
- February 28 – March 12, 2025
Jeju, the herald of spring, has arrived in Seoul, bringing the taste and gifts of the island! If you’re planning a trip to Jeju, don’t miss the exclusive benefits at The Hyundai Seoul’s Jeju’s Gifts pop-up. Complete the stamp tour and receive random prizes, including flight tickets and accommodation vouchers. Enjoy a feast of Jeju-inspired goods and treats, including unique desserts you can only find in Jeju!
5. Ralph’s Coffee Pop-up Store
- The Hyundai Seoul (B1F, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul)
- February 10 – April 6, 2025
The Ralph’s Coffee pop-up, Ralph Lauren’s café brand, has arrived at The Hyundai Seoul. This pop-up introduces Ralph’s Express—a train-shaped container package, making its debut in Korea, along with new products such as instant coffee, cold brew cans, and a variety of delicious desserts. Additionally, explore limited-edition merchandise inspired by the Ralph Lauren Spring/Summer (SS) collection and experience a special atmosphere like no other!
6. Dr. Different Pop-up Store
- DDP (B2F, 281, Euli-ro, Jung-gu, Seoul)
- March 7 – March 16, 2025
The Dr. Different Pop-up Store has opened at DDP! This pop-up offers a unique opportunity to directly test and experience Dr. Different’s signature products. In addition, there are plenty of exciting events and activities for visitors to enjoy. If you’re curious about the skincare products chosen by doctors, be sure to visit now!
7. Dyson Pop-up: The Cool Club
- 29CM SEONGSU (78, Achasan-ro, Seongdong-gu, Seoul)
- March 1 – March 14, 2025
Discover Dyson’s new haircare device color, Jasper Plum, first at Seongsu! Dyson has opened an experiential pop-up store in Seongsu with the theme “The Cool Club”. At this pop-up, you can style your hair using Dyson’s signature haircare devices and take a memorable photo of your look. Additionally, there’s an event where you’ll receive a sample of Dyson Chitosan Post-Style Serum when you visit after making a reservation via KakaoTalk. Don’t miss out!
8. AIMBAN Pop-up Store
- Hyundai Department Store Trade Center (517, Teheran-ro, Gangnam-gu, Seoul)
- February 28 – March 30, 2025
AIMBAN, the leading brand for automotive interior products, has opened a pop-up store at Hyundai Department Store Trade Center. At this pop-up, you can explore the full range of AIMBAN products, with exciting benefits available for in-store purchases. Don’t miss this exclusive opportunity to discover new car accessories and headrests before they are available online!
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