9 Great Places For Shopping in Hannam-dong, Seoul

For those who love shopping, Hannam-dong is a mecca of various designer and street brands. We have compiled a list of spaces exclusively showcasing Korean designers. Take a stroll through the exotic and cozy neighborhood of Hannam-dong, and enjoy shopping at the many unique spots along the way.

1. KASINA Hannam

266, Itaewon-ro, Yongsan-gu, Seoul

In 1997, a small shop opened near Busan National University, marking the start of a street fashion brand. Kasina’s CEO, Eunhyuk Lee, is also a renowned skateboarder. Starting as a select shop within a skate store, it has now become a representative store of South Korea.


2nd Floor, 14-3, Itaewon-ro 49-gil, Yongsan-gu, Seoul

A place loved by women in their 20s and 30s. It’s not a luxury or well-known brand, but a small brand with a loyal following. I recommend it to those looking for affordable yet unique shopping.


2nd Floor, 19, Itaewon-ro 54-gil, Yongsan-gu, Seoul

Kijun(기준), meaning “standard” in Korean, is a Seoul-based designer brand that presents a new standard, breaking away from rigid conventionality. The showroom offers not only clothes but also a wide variety of colorful items, from mini bags to hats.

4. Sienne Boutique

36-63, Hannam-daero 27-gil, Yongsan-gu, Seoul

The Korean brand Sienne, which aims to be a contemporary brand with a French sensibility, has been greatly loved for items such as the ‘padded bag.’ The brand is also expanding into Asia, participating in pop-up stores in Tokyo and Nagoya, Japan.


16, Itaewon-ro 36-gil, Yongsan-gu, Seoul

The Korean women’s fashion brand founded by sisters Kim Ji-young and Kim Bo-young is solidifying its position through diverse and stylish collections. For those interested in fashion, this is a well-known brand and a must-visit for anyone wanting to explore K-Fashion.

6. Pottery Hannam

40, Itaewon-ro 55ga-gil, Yongsan-gu, Seoul

This is the showroom of the Korean men’s contemporary brand ‘Pottery.’ In the Korean menswear market, which has fewer new brands compared to women’s wear and casual brands, Pottery is achieving great success with its business casual offerings. Be sure to check out their shirts, outerwear, and more.


230-2, Itaewon-ro, Yongsan-gu, Seoul

This is the flagship store of minitmute, a brand loved by Millennials and Generation Z. The space is divided into four floors, from basement level 1 to the third floor, each offering a different experience. Enjoy the youthful Korean sensibility in the open spaces, featuring everything from homeware to leather goods.

8. Maison Marais

50, Itaewon-ro 42-gil, Yongsan-gu, Seoul

This brand, launched in 2014 by a Korean designer, literally means “a house located in the Marais district of Paris.” Inspired by Paris, it is a women’s clothing brand that incorporates elements of menswear for a cool, laid-back style that defines its charm.


29, Daesagwan-ro 5-gil, Yongsan-gu, Seoul

Welcome to the Hannam showroom of the lifestyle brand Emis, which carries the slogan “Every Moment Is Special.” The Hannam location is defined as a Souvenir Shop and has recently introduced a pet line. Be sure to check it out!

📧 UoH has a personal assistant program for traveling in Korea, including reservations, rentals, and personal assistants. Feel free to email us at [email protected] for a quote and to find out how to proceed!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Connecting people from around the world to South Korea. We believe that every country and culture matters.
    Our Products

    Subscribe to the UoH Weekly Snippet

    The essential weekly round-up for news, analysis, and breaking news alerts in Korea.
    Receive news, offers and invites from UoH Our newsletters may include 3rd-party advertising, by subscribing you agree to the
    Terms and Conditions & Privacy Policy.
    UoH ©2023 On Curiosities Co. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement