9 Great Places For Shopping in Hannam-dong, Seoul

For those who love shopping, Hannam-dong is a mecca of various designer and street brands. We have compiled a list of spaces exclusively showcasing Korean designers. Take a stroll through the exotic and cozy neighborhood of Hannam-dong, and enjoy shopping at the many unique spots along the way.

1. KASINA Hannam

266, Itaewon-ro, Yongsan-gu, Seoul

In 1997, a small shop opened near Busan National University, marking the start of a street fashion brand. Kasina’s CEO, Eunhyuk Lee, is also a renowned skateboarder. Starting as a select shop within a skate store, it has now become a representative store of South Korea.

2. BOHEMSEO

2nd Floor, 14-3, Itaewon-ro 49-gil, Yongsan-gu, Seoul

A place loved by women in their 20s and 30s. It’s not a luxury or well-known brand, but a small brand with a loyal following. I recommend it to those looking for affordable yet unique shopping.

3. KIJUN

2nd Floor, 19, Itaewon-ro 54-gil, Yongsan-gu, Seoul

Kijun(기준), meaning “standard” in Korean, is a Seoul-based designer brand that presents a new standard, breaking away from rigid conventionality. The showroom offers not only clothes but also a wide variety of colorful items, from mini bags to hats.

4. Sienne Boutique

36-63, Hannam-daero 27-gil, Yongsan-gu, Seoul

The Korean brand Sienne, which aims to be a contemporary brand with a French sensibility, has been greatly loved for items such as the ‘padded bag.’ The brand is also expanding into Asia, participating in pop-up stores in Tokyo and Nagoya, Japan.

5. OPEN YY

16, Itaewon-ro 36-gil, Yongsan-gu, Seoul

The Korean women’s fashion brand founded by sisters Kim Ji-young and Kim Bo-young is solidifying its position through diverse and stylish collections. For those interested in fashion, this is a well-known brand and a must-visit for anyone wanting to explore K-Fashion.

6. Pottery Hannam

40, Itaewon-ro 55ga-gil, Yongsan-gu, Seoul

This is the showroom of the Korean men’s contemporary brand ‘Pottery.’ In the Korean menswear market, which has fewer new brands compared to women’s wear and casual brands, Pottery is achieving great success with its business casual offerings. Be sure to check out their shirts, outerwear, and more.

7. MINITMUTE

230-2, Itaewon-ro, Yongsan-gu, Seoul

This is the flagship store of minitmute, a brand loved by Millennials and Generation Z. The space is divided into four floors, from basement level 1 to the third floor, each offering a different experience. Enjoy the youthful Korean sensibility in the open spaces, featuring everything from homeware to leather goods.

8. Maison Marais

50, Itaewon-ro 42-gil, Yongsan-gu, Seoul

This brand, launched in 2014 by a Korean designer, literally means “a house located in the Marais district of Paris.” Inspired by Paris, it is a women’s clothing brand that incorporates elements of menswear for a cool, laid-back style that defines its charm.

9. EMIS

29, Daesagwan-ro 5-gil, Yongsan-gu, Seoul

Welcome to the Hannam showroom of the lifestyle brand Emis, which carries the slogan “Every Moment Is Special.” The Hannam location is defined as a Souvenir Shop and has recently introduced a pet line. Be sure to check it out!

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