9 Must-Visit Pop-Up in Seoul in November 2024

Take advantage of the cooler weather and enjoy browsing creative spaces and limited-time experiences at various pop-up stores around Seoul!

1. Hip-farm Life Store (힙촌일기)

• 1-14, Wangsimni-ro 10-gil, Seongdong-gu, Seoul
• October 25 – December 25, 2024

Experience the fresh charm of rural life at the Hip-farm life store pop-up store in Seongsu-dong! This special event offers hands-on activities, like creating your own products with freshly harvested products, a rice-cooking game, and even a breakfast challenge. Capture unique memories in various rural-themed spaces and enjoy a taste of countryside life right in the Seoul city.

2. Torriden Connect (토리든 커넥트)

• 17, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
• October 14 – November 30, 2024

Torriden is a well-known skincare brand. Torriden’s first flagship store is opening in Seongsu, offering an opportunity to experience a deep connection with someone or a place. At Torriden Connect, visitors can enjoy exclusive experiential content and receive special gifts available only at this location.

3. Zanmang Loopy & Jeong Nyeon (잔망루피 & 정년이)

• 426, Gangnam-daero, Gangnam-gu, Seoul
• October 30 – November 10, 2024

The “Zanmang Loopy & Jeong Nyeon Pop-Up” offers an immersive experience centered around the character Jeongnyeoni. Visitors can explore various themed spaces, enjoy interactive displays, and capture memorable photos with unique Jeongnyeon photo zones. The event also features limited-edition merchandise, making it a must-visit for fans.

4. LH NEW:HOME (LH 뉴:홈)

• 36, Yeonmujang-gil, Seongdong-gu, Seoul
• October 18 – December 25, 2024

A pop-up exhibition by the Korea Land and Housing Corporation (LH) has opened in Seongsu, known as the “Mecca of Pop-Ups.” With its traditionally conservative image, LH aims to promote the government’s key policy, “New:Home,” and enhance communication with the younger generation regarding public housing. Visitors can also explore personalized housing options based on their MBTI types.

5. Seventeen Pop-up (세븐틴 팝업)

• Shinsegae Gangnam (176, Sinbanpo-ro, Seocho-gu, Seoul)
• October 25 – November 5, 2024

The “Artist-Made Collection by SEVENTEEN” Season 3 pop-up store is opening, featuring merchandise planned and created by SEVENTEEN members. This event includes participation from five members: Mingyu, Dokyeom, Seungkwan, Vernon, and Dino. Visitors can also take great photos with SEVENTEEN merchandise at the photo zone.

6. WOOALONG Pop-up (우알롱 팝업)

• Yongsan I-Park Mall (55, Hangang-daero 23-gil, Yongsan-gu, Seoul)
• November 1 – November 14, 2024

A pop-up store featuring the design lab containing the archive of Wooalong is opening soon. In the first week, visitors can explore daily wear centered around Wooalong’s signature line, while the second week will showcase over 90 products made from a variety of materials (sensual wear). New members can enjoy discounts and receive various gifts based on their purchase amount.

7. Real ME@office (리얼미앳오피스)

• 102, Yeonmujang-gil, Seongdong-gu, Seoul
• October 21 – November 14, 2024

This pop-up is part of a campaign designed to explore and connect with the real lives of professionals in their 20s and 30s. It offers a variety of programs, including the “Real Me Test” to discover one’s work personality, work log diary creation, peer networking, and inspiring speaker talks. The venue is divided into three themed spaces—”Exploration Space,” “Immersion Space,” and “Connection Space”—each offering a unique experience.

8. Teafference (티퍼런스 팝업)

• 12, Yeonmujang 7-gil, Seongdong-gu, Seoul
• October 31 – December 1, 2024

At the pop-up store, visitors can enjoy the vibrant Purple Tea while crafting their own DIY Purple Air Fresheners. There is also a space to experience and sample hand creams and skincare products, along with a photo zone inspired by drifting purple tea leaves. This immersive environment offers a chance to rejuvenate amidst daily life.

9. Brachio Pop-up (브라키오 팝업)

• LINE FRIENDS Gangnam (437, Gangnam-daero, Seocho-gu, Seoul)
• October 11 – November 4, 2024

The popular herbivorous dinosaur Brachio, loved for bringing small comforts, now has its own exclusive pop-up in Gangnam. At the Ruthless and Merciless Brachio Pop-Up, visitors can explore Brachio’s unique world and enjoy charming, witty products themed around “Comfort and Happiness from Small, Insignificant Yet Important Beings.”

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UoH offers a personal assistant program with two types of services. For traveling in Korea, we assist with any type of reservations, rentals, and personal assistance. For shopping, we purchase anything you need and ship it to your home. Feel free to email us at [email protected] for a quote and to find out how to proceed!