A Pop-up Store Featuring Korean Shin Ramyun Currently Taking Place in France

Korean Food & Beverage Company Nongshim Is Currently Operating A Shin Ramyun-themed Pop-up Store At Local Carrefour Locations In Paris, France

The pop-up store, which opened on July 29th, 2024, local time, will be running for two weeks until August 12th, 2024, at five Carrefour stores located in major landmarks such as the Eiffel Tower and sports stadiums. This pop-up store aims to introduce Shin Ramyun to global tourists and locals while establishing a foundation for expanding into the European market. Nongshim is conducting various marketing activities, including instant ramen tasting events featuring ’Hangang Ramyeon,‘ discounts on key products like Shin Ramyun and Jajangmyeon, and distribution of discount coupons.

Nongshim has been intensifying its focus on the European market, especially in France. In June, the company introduced its major ramen and snack products to E.Leclerc and Carrefour in France. Additionally, Nongshim participated in the ’Korea Expo 2024‘ and the K-Street Festival in Paris, operating a themed booth with tasting areas and photo zones, which received a great response from locals. Furthermore, Nongshim plans to expand the presence of key products like Shin Ramyun into major local retailers such as Germany’s Lidl and Denmark’s Salling Group in the second half of this year.

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