April 2025 : Top 7 Pop-up Stores to Visit in Seoul
Here are some pop-up events to check out in Seoul this April
1. Medicube x Kuromi Pop-up (메디큐브 쿠로미 팝업)
- Space Dosan (38, Apgujeong-ro 46-gil, Gangnam-gu, Seoul)
- March 21 – May 21 2025
A unique pop-up by Medicube and Kuromi has opened at Space Dosan in Apgujeong! Step into an adorable post office-themed space with fun photo zones, and write a letter to Kuromi—she’ll send it back to you on her birthday, October 31. Just by visiting, you’ll receive a heart keyring and aurora tray, and if you add Medicube on KakaoTalk, you can join a sample scoop event and more. Don’t miss out on all the fun and freebies!
2. Saero Dowon Pop-up (새로도원 팝업)
- 44, Dosan-daero 51-gil, Gangnam-gu, Seoul
- March 29 – June 29 2025 (Closed on Monday)
Saero is one of the soju brands from Korea. At this pop-up, you’ll get the first chance to try and purchase Saero Darae, Saero’s second fruit-flavored release. Enjoy unique experiences like a hanbok experience and more. With its sweet and tangy taste and beautiful green hue, Saero Darae is also served as an aperitif in the dining space. You can also enjoy signature Saero cocktails paired with special dishes created in collaboration with Chef Jo Seo-hyung. (Minors not allowed. ID required.)
3. SHINee Key × Hello Kitty (샤이니 키 헬로키티 팝업 스토어)
- The Hyundai Seoul (B1, 108, Yeoui-daero, Yeongdeungpo-gu, Seoull)
- March 28 – April 9 2025
SHINee’s Key presents a special collaboration with Hello Kitty, featuring a fun adventure where his signature character Boksilee teams up with Hello Kitty to search for “KEY.” The project includes unique artwork and limited-edition merchandise, with special appearances from WOW of BAD LOVE and Bookshilee from Good & Great. To celebrate, a pop-up store titled “Where is KEY? with HELLO KITTY” will be held, offering exclusive items and exciting events.
4. AKMU x Cookierun (악뮤 쿠키런 뮤직콜라보)
- The Hyundai Seoul (6F, 108, Yeoui-daero, Yeongdeungpo-gu, Seoull)
- March 31 – April 25 2025
To celebrate CookieRun Classic’s 12th anniversary, enjoy a special hologram video featuring AKMU, a live photo event, and a message wall! Exclusive merch like Brave Cookie dolls, keyrings, and a life-size Mellow Bunny Cookie turn figure are available, with more to come. Don’t miss the music video for “DADA,” AKMU’s collab track with CookieRun, playing on-site!
5. tvN Potato Research Center (tvN 드라마 감자연구소 팝업스토어)
- The Hyundai Seoul (5F, 108, Yeoui-daero, Yeongdeungpo-gu, Seoull)
- March 31 – April 13 2025
tvN’s drama Potato Research Center is launching a pop-up store! Follow the whirlwind healing rom-com of Mi-kyung, whose life revolves around potatoes, and Baek-ho, a cold-hearted perfectionist who suddenly appears in her world—just like a spinning tornado potato! Don’t miss out on the pop-up store filled with fun events and adorable potato-themed merchandise.
6. RIIZE PARK Pop-up Store (라이즈파크 팝업스토어)
- 57, Seongsui-ro 20-gil, Seongdong-gu, Seoul
- April 4 – April 20 2025
RIIZE is celebrating the 1st anniversary of their characters RIRISE with a fun, theme park-style pop-up store. Enjoy photo zones, DIY T-shirt making, over 20 new MD items, and custom photo booths. Plus, special RIRISE mascot appearances will take place daily for the first six days!
**Online reservations: April 4–10, 2025
**On-site reservations: April 11–20, 2025
7. Ggung & Daeng Pop-up Store (태민 꿍댕이 팝업스토어)
- The Hyundai Seoul (B2, 108, Yeoui-daero, Yeongdeungpo-gu, Seoull)
- April 10 – April 16 2025 (Closed on Monday)
A spring-themed pop-up store featuring ‘ggung-i’ & daeng-i characters inspired by SHINee Taemin’s beloved cats, Kkoong-i and Ddaeng-i, will be held at The Hyundai Seoul. Visitors can enjoy various random giveaway events, as well as a special SNS review event. Pre-reservations open on Naver starting April 7 at 6 PM.
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UoH offers a personal assistant program with two types of services. For traveling in Korea, we assist with any type of reservations, rentals, and personal assistance. For shopping, we purchase anything you need and ship it to your home. Feel free to email us at [email protected] for a quote and to find out how to proceed!
