BLACKPINK’s Jennie Launches Private Label ‘ODD ATELIER’

BLACKPINK’s Jennie, Who Recently Re-signed With YG For Group Activities, Has Established Her Own Personal Label

BLACKPINK’s Jennie founded her own label, ODD ATELIER, last month. On its website, it says that ODD ATELIER is a space that aims to create new things that get noticed in unexpected and unconventional ways. Sharing a profile picture of herself with her co-workers, she added, “Hi, I am Jennie. Starting in 2024, I’m going to have solo activities by starting a company called OA.”

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