Chipotle, Iconic Mexican Franchise, Lands in South Korea Early 2026

American Mexican franchise Chipotle (@chipotle) is set to make its Korean debut in early 2026. The introduction is being led by Big Bite Company, headed by Heo Hee-soo, vice president and youngest son of the SPC Group, with plans to open the first store in key Seoul locations before expanding nationwide.

Chipotle offers burritos, tacos, bowls, and salads, emphasizing fresh ingredients and a gluten-free concept. Currently operating over 3,700 stores in the U.S., the brand ranks as the second most popular among Generation Z. Its launch in Korea marks Chipotle’s first entry into Asia.

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