Do You Still Go To The Movies?

According to the Korea Film Council, South Korean movie theaters generated a total of 67.4 billion won in revenue in October. This is about half of what it was before COVID-19. South Korea’s most anticipated films of the second half of the year are heading to Netflix instead of theaters. Ma Dong-seok’s new film “Badland Hunters (황야)” also chose Netflix over theaters. Unlike video streaming services such as Netflix, there are few blockbusters scheduled to be released in movie theaters this year.

Also, as movie theater tickets become more expensive, people are spending their leisure time in other places. As Seoul is the springtime of pop-ups, more people are spending more time in pop-ups or going to various exhibitions.

Photo by Hyundai Department Store

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