Exploring Chicken Preferences by Identifying the Top 3 Chicken Brands in Sales in Korea

The Ranking of Chicken Franchise Sales In South Korea For 2023 Has Been Released

BHC claimed the top spot, holding it for the second consecutive year. Following closely, BBQ secured the second position, with Kyochon Chicken taking third place. With the weather being nice, if you’re in Seoul, let’s enjoy some chicken by the Han River.

1. BHC

• Started in 1997.

• The brand name ‘BHC’ officially stands for ‘Better & Happier Choice’ (it used to be ‘Byul Hana Chicken’).

• With a variety of menu offerings such as “Bburinkle” (fried chicken sprinkled with cheese powder) and “Matchoking” (fried chicken coated with a savory Oriental sauce made from aged soy sauce and honey, characterized by its sweet yet savory flavor), it attracts many customers who choose based on personal preferences and tastes.

2. BBQ

• Started in 1995.

• The most popular menu is the “Golden Olive” chicken.

• Chickens are characterized by adapting greasy and strongly seasoned American-style chicken to suit Korean tastes.

3. KYOCHON

• Started in 1999.

• Unlike other chicken brands, soy sauce chicken is thKKe main menu item that has led to the nationwide success of this brand.

• While the variety of chicken types may seem simpler compared to other chicken joints, the advantage lies in the ability to order a diverse range of cuts according to preference.

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