4 Korean Fashion Brands Directed by Korean Celebrities

Introducing 4 Korean Fashion Brands directed by Korean celebrities.

1. peaceminusone 피스마이너스원 [link]

This brand was founded in 2016 by G-Dragon. The beginning of the brand came from the exhibition ‘Peaceminusone: Beyond the Stage’ in 2015. This brand shows the virtual world of G-Dragon’s imagery world through his persona.

As a limited quantity of clothing is being released and sold, the products are expensive due to their rarity. The logo of peaceminusone is a symbol of peace without a stick.

2. IAB Studio 아이앱 스튜디오 [link]

‘IAB’ stands for ‘I’ve Always Been.’ This was started as an art studio founded by three friends who love hip-hop and art. One of the founders is rapper Beenzino.

IAB Studio does a variety of work, including the design of artwork for artists and full-fledged commercial design work.

For the public, IAB Studio is known for its apparel designs. People can buy the products from offline pop-up stores or online stores.

3. Àvie muah 아비에무아 [link]

Àvie muah was started in 2020 with an online shopping mall by Kang Min-kyung from Davichi, a Korean pop duo formed in 2008.

Àvie muah is a combination of French and English words. Àvie means ‘forever’ in French, and muah means the sound of kissing in English.

The brand hopes to showcase the work of independent emerging designers who offer high-quality, hand-made garments for every woman.

4. amoupre 아모프레 [link]

Amoupre, a fashion brand directed by Korean comedian Jo Se-ho, has the slogan with ‘a wearable clothing for all of us.’

The brand shares its faith of self-care and value. It pursues a sensible daily look with easily wearable styles with minimal and near details that fits the body type.

Jo Se-ho once announced that he’d like to make clothes that can be worn without mending for short men.

* The UoH helps shop & deliver Korean items worldwide. For quotation, you can email at [email protected] for more information.