South Korean multinational beverage, brewing, and distilling firm HiteJinro Co., Ltd. was established in 1924. It generates more than half of soju’s domestic sales, making it the top producer in the world.
It has a crisp apple flavor and is 12% ABV, one degree lower than previous fruit liqueurs, making it light and easy to enjoy. From the beginning of September 2023, it will be sold mainly in university towns.
It’s a combination of the soju ‘Chamisul(참이슬)’ and the candy ‘Ishir(아이셔)’!
Ishir is a chewing candy product from the company Orion. It is characterized by its sour taste that can bring tears to your eyes. If you like sour things, you must try it!