Olive Young’s First-ever Men’s Lifestyle Flagship Now Open in Hongdae
If you’ve spent time in Korea, you probably know Olive Young — CJ Group’s health & beauty store known for leading K-beauty trends. On June 11, 2025, a new flagship opened near Hongdae Playground. It’s called the Hongdae Playground Branch, and it’s big — 277pyeong (~9,850 sq ft).
The first floor features a new section called Men’s Edit, a 100pyeong (~3,560 sq ft) space focused on men’s grooming, health, and fashion items. There’s also a skin analysis service, plus curated zones for K-beauty and K-pop albums, especially for international visitors. If you‘re nearby, it’s worth stopping by — or bringing someone who might enjoy it. Oh, and there’s also a shop-in-shop for local sports brand HDEX and premium stationery brand Point of View — fun to check out while you’re there!
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UoH offers a personal assistant program with two types of services. For traveling in Korea, we assist with any type of reservations, rentals, and personal assistance. For shopping, we purchase anything you need and ship it to your home. Feel free to email us at uofhorang@gmail.com for a quote and to find out how to proceed!
