Samyang Foods Named Top Brand for U.S. Gen Alpha in 2024

According To the Global Market Research Agency Numerator, Samyang Foods Was Ranked As the No. 1 Brand Preferred by Generation Alpha in 2024

Samyang Foods appears to have significantly increased its influence on Generation Alpha through social media and digital marketing. The brand gained widespread attention thanks to the viral effect of the TikTok ”Fire Noodle Challenge.“ Samyang Foods has enjoyed immense popularity both domestically and internationally with its Buldak Bokkeum Myun (Fire Noodle) series. The product was first launched in 2012.

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