South Korea’s Bakery, Sungsimdang, Has Exceeded 120 Billion Won in Sales

The Iconic Bakery In South Korea, ‘Sungsimdang (성심당)’, Has Surpassed 1.2 Trillion KRW In Sales Last Year

The iconic bakery in South Korea, ‘Sungsimdang (성심당)’, has surpassed 1.2 trillion KRW in sales last year, outperforming major franchises like Paris Baguette and Tous Les Jours. It marks the first time for a local bakery to exceed 1 trillion KRW in sales.

Sumsimdang, based in Daejeon Metropolitan City, has been operating as a bakery specialized store since 1956. It has been exclusively operating in Daejeon, with six locations including the Eunhaeng-dong main store, Daejeon Station, Lotte Department Store Daejeon Branch, and Daejeon Convention Center. It’s noteworthy that they don’t have any stores outside of Daejeon.

Sumsimdang is particularly renowned for its fried soboro (튀김소보로) and chive bread (부추빵). Which one would you like to try more? 

튀김소보로 (Fried Soboro)

부추빵 (Chive Bread)

Best breads on Sungsimdang’s online mall

They even made bread for Pope Francis during his visit to South Korea in 2014. It’s considered one of the top five bakeries in South Korea.

If you ever visit Daejeon, make sure to give it a try!

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