Submit a Design for Seoul’s New Slogan! Your Design Could Become the New Seoul Slogan

The Seoul Metropolitan Government has decided to hold a design contest for a new brand design to represent Seoul.

The contest will be held from May 15th to June 20th. Everyone can participate through the Seoul Metropolitan Government’s website. It reflects the opinion that the current four options don’t meet the public’s expectations.

The design should contain the meaning of Seoul’s identity – Inspiring, Balance, Platform, Globality – and the new brand slogan “Seoul, My Seoul.”

Although applications must be submitted in accordance with the theme of their own designs, it’s also possible to revise the existing four options. 

Applications should be submitted online with design files and descriptions of the design (within 500 characters). 

The Seoul Metropolitan Government will select the final 10 designs and give prize money in consideration of creativity, suitability, clarity, interrelationship, and expansion possibility. The winner will be announced in July.

THEME: “BI that captures the identity of Seoul and the meaning of the slogan (Seoul, My Soul)”

*Identity of Seoul: Inspiring, Balance, Platform, Globality

  • Inspiring: A city that gives inspiration, opportunity, and hope to develop one’s potential and realize one’s dream
  • Balance: A city that ideally blends past and future, tradition and innovation, nature and technological civilization
  • Platform: A city on which newness is born in a free and dynamic culture
  • Globality: A global citizenship city, an international economic city that is open to the world

???? Who can participate?

Everyone who’s interested in participating.

???? Where can I turn in my design?

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