The Gucci Cruise 2024 Fashion Show Presented at Gyeongbokgung

Just yesterday, Gucci hosted its cruise collection at Gyeongbokgung Palace. 

This is the first time that

• Gucci has held a cruise collection fashion show in Asia
• a fashion show has been held at Gyeongbokgung Palace

Gyeongbokgung Palace is

The royal palace of Joseon Dynasty founded in 1395 by King Taejo. It’s the first palace built during the Joseon Dynasty.

The show took place around Geunjeongjeon Hall

The most central, majestic building in Gyeongbokgung Palace. It’s where national ceremonies were held and foreign envoys were welcomed.

More than 570 celebrities attended the fashion show.