The Top 5 Koreans With the Highest Advertising Value in 2022

Here are the top 5 Koreans’ favorite individuals with the highest advertising values in 2022 according to KOBACO (Korea Broadcasting Advertising Corporation).

This survey was conducted by 2,000 Koreans between the ages of 20 to 59.

1. IU 아이유 (Singer-songwriter) 9.4%

2. Yuna Kim 김연아 (Figure Skater) 6%

3. Yoo Jae Suk 유재석 (Comedian) 5%

4. Son Heung Min 손흥민 (Football player) 4.5%

5. Jun Ji-hyun 전지현 (Actress) 4.3%

✅ Who do you think are some of the most popular figures that represent your country this year? Please share it through the comment below. ❤️