Korea’s representative brewing and distiller company, HiteJinro Co., Ltd will launch ‘Zero Sugar Soju’ in January 2023. This new product’s alcohol content is 16%, which is 0.5 % lower than the standard Jinro Soju. As fructose is not included, the calorie will be lowered to 320 kcal. This is because non-alcoholic and sugar-free zero-calorie alcoholic drinks are gaining popularity in Korea.
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