Top 12 Pop-Ups to Check Out in Seoul (July 2025)
July is here — and so are the pop-ups you won’t want to miss! Save this post for your next visit
1. Fuggler Pop-up Store (퍼글러팝업)
📍 Sangsangmadang Hongdae(65, Eoulmadang-ro, Mapo-gu, Seoul)
📅 July 1 – August 10, 2025
📝 The hilariously weird monster Fuggler is popping up with quirky goods—from plushies and keyrings to mystery items and exclusive merch!
2. Olive Young x Sanrio Pop-up (올리브영 x 산리오 팝업)
📍Factoryal Seongsu (13, Yeonmujang 7-gil, Seongdong-gu, Seoul)
📅 July 1 – July 31, 2025
📝 Receive exclusive merch and the Play Kit “N’s PAPER” with your purchase!
3. Torriden Toriwave Club (토리웨브클럽)
📍Torriden Connect (17, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul)
📅 July 1 – September 29, 2025
📝 Seongsu Beach is now open! Enjoy a summer getaway vibe in the city at Torriden Seongsu, featuring various photo zones, interactive experiences, and gift giveaways.
4. Tamburins BLUE HINOKI Seongsu (탬버린즈 블루히노키 팝업)
📍23, Ttukseom-ro 17-gil, Seongdong-gu, Seoul
📅 June 25 – July 27, 2025
📝 TAMBURINS, a leading fragrance brand from South Korea, has launched the BLUE HINOKI Perfume Pop-up! You can visit and receive a free 2ml sample of the summer-inspired BLUE HINOKI perfume.
5. INSPER garage Pop-up (인스퍼 개러지 팝업)
📍2F, 8, Changgyeonggung-ro 1-gil, Jung-gu, Seoul
📅 June 17 – December 31, 2025
📝 Hansol Paper’s INSPER Garage Pop-Up Showroom is now open! Explore 364 types of paper, experience printing and finishing firsthand, and create your own custom sample book.
6. PISCESS Pop-up (파이시스 팝업)
📍EQL Seongsu (11, Yeonmujang 15-gil, Seongdong-gu, Seoul)
📅 June 29 – July 20, 2025
📝 PISCESS is a stylish and contemporary swimwear brand. Its third summer 2025 pop-up store is now open, offering 10% off 25SS/HS products and scratch coupon gifts for purchasers—come join the fun!
7. Prelude to spring (봄을 여는 꽃의 전주곡)
📍DDP Museum Design Path BF2
📅 May 1 – July 30 2025
📝 “Prelude to Spring” presents a spring overture of flowers and music at DDP Design Path—capture the blooming symphony in a perfect photo moment.
8. Monami x LAYER.P Pop-up (모나미 레이어프 팝업)
📍Monami Store (104, Achasan-ro, Seongdong-gu, Seoul)
📅 June 20 – July 18, 2025
📝 LAYER.P, a skincare brand, teams up with Monami — a leading Korean ballpoint pen brand since the 1960s — for a special pop-up at its Seongsu branch!
9. Numbering A13 Pop-up (넘버링 A13 팝업)
📍23, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
📅 June 19 – August 10, 2025
📝 NUMBERING, a contemporary jewelry brand from South Korea has opened a pop-up in Seongsu showcasing its ‘Golden Horizon’ collection in a modern, Western-inspired social space reminiscent of a classic saloon bar.
10. Cheong Wa Dae Sarangchae Local Travel (청와대 사랑채 로컬여행)
📍Cheong Wa Dae Sarangchae (45, Hyoja-ro 13-gil, Jongno-gu, Seoul)
📅 June 25 – September 1, 2025
📝 To celebrate the first anniversary of the reopening of the Cheong Wa Dae (Blue House) Sarangchae, the first Local Travel Pop-up Exhibition is now open!
11. Musical Wicked x Amore Seongsu (위키드 x 아모레 성수 팝업)
📍Amore Seongsu (7, Achasan-ro 11-gil, Seongdong-gu, Seoul)
📅 July 1 – July 20, 2025
📝 By participating in the event, you can receive an entry ticket for the show invitation raffle and exclusive merch!
12. Harry Potter Mahou Dokoro (해리포터 마호도코로)
📍Yongsan I’Park Mall (55, Hangang-daero 23-gil, Yongsan-gu, Seoul)
📅 June 26 – August 24, 2025
📝 The newly revamped Harry Potter Mahou Dokoro pop-up is here—get ready to celebrate with brand-new Dobby merch!
—
UoH offers a personal assistant program with two types of services. For traveling in Korea, we assist with any type of reservations, rentals, and personal assistance. For shopping, we purchase anything you need and ship it to your home. Feel free to email us at uofhorang@gmail.com for a quote and to find out how to proceed!
