Korean Fashion (K-Fashion) has begun to stand out based on the popularity of K-Contents, which has rapidly risen over the past three years. Nowadays, Netflix’s top charts are full of K-content, ranging from the ‘Squid Game’ to ‘The Glory’. In addition to this, as k-pop stars like BTS and Blankpink are gaining popularity, their fashion and style have gotten a lot of attention, as well.
So, here are the top 7 Korean brands that we wanted to share with you all – that are popular in Korea but also have started to gain attention worldwide.
Founded in 2014, Ader Error has been gaining international attention. With its brand slogan ‘but near missed things’, Ader Error focuses on expressing what people are easily missing in their daily lives, and proposes a new culture by re-editing cultural content including photography, design, art and furniture.
Founded in 2010, thisisneverthat launched with the concept of streetwear & sports. Based on the military style and sportswear of the 1990s, this brand has a contemporary mood. Every season, the brand presents new collections with collaborations from various brands to create designs that reflect both style and functionality.
Matin Kim started as a blog market in 2015 and achieved sales of 5 billion KRW in 5 years, and now it has grown explosively since then. This brand is not centered around a creative director or designer, but a thoroughly customer-centered which is an attractive differentiation point compared to other fashion brands.
Starting from 2017, ADLV is the streetwear brand that presents enjoyable and reasonable products that reflect the latest trends with high-quality fabrics. This Korean brand is gaining popularity across China and Southeast Asia.
This brand, which was inspired by French contemporary design, presents a concise and elegant mood through every season’s unique archives. It recently expanded its business in Japan and is gaining a lot of popularity.
Nice Ghost Club is a casual street brand with the meaning of ‘a club of friendly ghosts’. This brand features graphic artwork with visuals and fantasy elements inspired by fashion, anime, street, goth and skater culture.
With the philosophy of “making it unfamiliar”, the brand Munn hopes to choose and propose new methods in the combination of patterns, order of sewing and details. The brand got popular especially after BTS members chose this brand’s jackets and shirts.