What is the Unique Factor Behind the Popularity of the Korean Drama ‘Lovely Runner’?

The Korean Drama ‘Lovely Runner(선재업고튀어)’ Has Gained Immense Popularity In Korea Recently

Starring Byeon Woo-seok and Kim Hye-yoon, this drama‘s popularity is also spreading globally. According to Rakuten Viki’s ratings, the drama continues to rank number one in 130 countries even in its sixth week of airing. There are 109 countries, including the United States, Canada, the United Kingdom, France, Brazil, and Mexico, where it has maintained the top spot for six consecutive weeks.

So, Why Is It So Popular?

According to Chief Producer Kim Ho-jun, who planned the drama, the popularity stems from the fact that in today‘s world, people often consider circumstances and conditions when it comes to love and relationships. However, it’s been a while since we‘ve seen a devoted male protagonist like Sun-jae. This taps into the nostalgic emotions of love, which many had forgotten, making it a significant factor for its popularity. It reflects a pure and selfless love, resonating with viewers in a competitive society who yearn for someone who sacrifices and cares solely for them.

Moreover, there is a sense of vicarious satisfaction from the topic of the drama itself. The enthusiastic fan, Sol, who is devoted to the protagonist Sun-jae, eventually meets him, takes photos, and transitions from being just a fan to a real romantic partner.

Additionally, the drama features several elements reminiscent of 2008, including old cell phones, video rooms, and DVD rooms, as well as background music that was popular in Korea at that time. This has particularly resonated with viewers in their 30s and 40s, while providing a fresh experience for those in their teens and 20s.

Have you watched the drama? What did you think? Please leave your comments about the highlights and your perspectives of this drama. 

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