Why Google’s Bard Chose Korean As Its Priority Service Language?

Google’s AI chatbot ‘Bard’ was launched in 180 countries on May 11th, 2023.


It’s been an interesting topic that ‘Bard’ chose to support only Korean and Japanese as their service languages other than English for their priority choices.

Google’s CEO Sundar Pichai said that “Korea and Japan are interesting regions with cutting-edge IT technology.” Then he added, “When I visited Seoul in 1999, I took a taxi, and the driver used 3 mobile phones, which made a strong impression”.

He also explained that Korean and Japanese were the most appropriate for the technical aspect of Google’s program development by saying, “From the point of view of an English speaker, Korean and Japanese are quite difficult.”

Some people think that Google’s Bard chose Korean because :

  • Korean content is getting more popularity worldwide
  • Korea has quick and fast adaptability of technology
  • In Korea, there’s a big search engine called ‘Naver,’ while other countries already use Google as their biggest search engine
  • More people are learning Korean these days
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