WWD x FN x Beauty Inc 50 Women in Power 2023 : Jennie Kim

Jennie Kim is better known by a part of the K-pop supergroup Blackpink. Karl Lagerfeld hand-selected her as one of his final Chanel muses, and more recently, she became the face of Calvin Klein.

She designed her first CK collaboration this year, which debuted in May, solidifying her reputation as a creative powerhouse. The 90s-inspired capsule collection of knitwear, basics, and denim swamped the brand’s website and quickly sold out. Launchmetrics data shows that her campaign for the company created $6.8 million in MIV while her single post promoting the collection had a media impact value of over $2.1 million.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Connecting people from around the world to South Korea. We believe that every country and culture matters.
    Our Products

    Subscribe to the UoH Weekly Snippet

    The essential weekly round-up for news, analysis, and breaking news alerts in Korea.
    Receive news, offers and invites from UoH Our newsletters may include 3rd-party advertising, by subscribing you agree to the
    Terms and Conditions & Privacy Policy.
    UoH ©2023 On Curiosities Co. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement