Jennie Kim is better known by a part of the K-pop supergroup Blackpink. Karl Lagerfeld hand-selected her as one of his final Chanel muses, and more recently, she became the face of Calvin Klein.
She designed her first CK collaboration this year, which debuted in May, solidifying her reputation as a creative powerhouse. The 90s-inspired capsule collection of knitwear, basics, and denim swamped the brand’s website and quickly sold out. Launchmetrics data shows that her campaign for the company created $6.8 million in MIV while her single post promoting the collection had a media impact value of over $2.1 million.