Limited Edition Coca-Cola With ‘Hangul’ Will Be Introduced To 36 Countries

Coca-Cola has launched a new K-pop-inspired product, “Coca-Cola Zero K-Wave.” The product captures the emotion that fans felt when they first fell in love with their favorite K-pop artists, and the packaging is impressive, with the “Coca-Cola” logo in Korean and the “refreshing 최애 [choi-ae: meaning ‘ultimate bias’] flavor.”

The product will be available in 36 countries around the world, including South Korea, the United States, Japan, France, Spain, and Singapore for a limited time.

The limited edition product will be promoted in collaboration with JYP Entertainment, Korea’s leading K-pop agency. JYP Entertainment’s chief producer Park Jin-young and idol group Stray Kids, ITZY, and NMIX participated in the music and music video.

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