Photo by the Seoul Metropolitan Government
December 2022 – The Seoul city will have a new slogan!
The Seoul Metropolitan Government announced on August 16th that it will be developing a new city brand that global citizens would love. As a media brand about Korea, the UoH is always interested in city brands of Korea and other countries.
‘I·SEOUL·U’ was created under Seoul’s Mayor Park Won-soon in 2015. So it’s been 7 years already. Back in 2015, there was a big project about this where around 80,000 citizens gathered around to select Seoul’s 3 brand identity key words of ‘coexistence,’ ‘passion,’ and ‘relaxation.’
According to the Seoul Metropolitan Government, the existing slogan has a vague meaning that does not blend well with Seoul’s image and future.
Only around 70% of locals said that they were aware of the existing slogan, and more than 70% of foreigners answered that they did not know or have never heard about the slogan.
The Seoul Metropolitan Government mapped out a sample survey with citizens from the 10 major cities, including New York City, Paris, and London, to ask about “the value of Seoul”. After that, in the upcoming August and September, Seoul will compile opinions from locals on Seoul’s identity and future plans. From September, the expert group will select the key brand identity words of Seoul and develop the designs. Finally, in December, the new slogan is here.
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